Time Spent on Mobile Exceeds 5 Hours per Day in the US
Time spent on on mobile devices is increasing significantly year over year to over 20% of the hours in a day. The difference sine the same quarter (Q4) in 2015 is 20%. The actual time is 5 hours. As the time on mobile increases, the time spent in browsers on mobile devices is decreasing in percentage of the total. Actual minutes remained flat 9% (23 of 251 minutes) to 8% (24 of 300 minutes). Since 2013 browser use has decreased significantly (20%-8%) due to the app simplification, and consumer’s confidence using mobile devices and app.
What does this mean? If you have spent the time and money on mobile optimizing your website, you have the slight chance of getting the attention of a mobile consumer a very small percentage of the time but are ignoring a much bigger audience.
We have reviewed our user base of a 100,000+ to review their demographics.
Our largest age group is 35 years of age or older. Over 77% of our user base is over the age of 25. These users are most likely to have disposable income and find it important that they support their local community. This is reinforced by the fact that over 40% of our user base is a member of at least one local fundraiser, shopping or perks group.
57% of our user base is women and 43% men.
We use multiple methods to bring users to the app such as notifications, and emails. In the month of March we sent over 1.67 million emails to consumer’s inboxes. It is simply too big to ignore.
Contact us at 855-637-6278 or email us at firstname.lastname@example.org for details how you can get new customers on mobile, access targeted audiences and keep customers coming back more often without breaking the bank
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