Many Tourism and Visitors Bureaus spend the bulk of their budgets and are most successful at promoting 'out of market', but are less focused on ensuring the best experience for visitors when they are 'in market'. Snaptown provides an experience wallet that capitalizes on the fact that 92% of consumers have a mobile device, spend 2.5 hours per day on that device and almost 90% of that time is spent in-app vs. on the web.
In a matter of days, you can have a dynamic directory and passports to highlight your area, and let visitors experience your area from the palm of their hand,
The benefits for tourism are more return visits and referrals. The benefits to the local economy are increased traffic and spend.
This is how we do it: The foundation is a dynamic directory for visitors that features local dining, shopping, activities, special events, points of interest and more. business. This enhancement to your program combines the 3 most effective methods of reaching consumers - mobile, web and email - that is easy to manage, cost effective and is proven to grow engaged consumers. We also provide you with tools to increase awareness and onboard new consumers.
Read more about two (2) examples from dozens of successful regions, cities and Main Streets.
Next we further enhance your program through experience-centric passports. Passports are bundled experiences that you can provide to visitors or locals to increase traffic to venues, and generate more excitement. Passport examples include Scavenger Hunts, Games, Wine Trails, Art Walks, Dine Around Guides, and Exclusive Experiences.
See how a Visitors program is adding value to weekend stays and increasing revenue.
The best part is that local businesses keep content fresh and exciting. The workload on the associations has decreased as a result. More consumers, more dollars spent locally, and less work.
In-Market Visitor Examples
We have already successfully implemented dozens of shop local/tourism programs across the U.S. Two success stories are highlighted below,
The concept of Passports is not a new one. You have probably participated in programs where punch cards or stamp books were used to bring you into venues and record that you were there. The problems with this approach are numerous - static, easily forgotten or lost, paper-based, etc. Our solution is dynamic, mobile, mappable, trackable, and it is completely integrated into your mobile tourism directory.
Our two examples below demonstrate a paid passport and complimentary enhancement to increase weekend hotel stays.
=Our experts will take you through several examples of how we are changing the way
communities and consumers interact. Schedule a demo to learn more.
Time Spent on Mobile Exceeds 5 Hours per Day in the US
Time spent on on mobile devices is increasing significantly year over year to over 20% of the hours in a day. The difference sine the same quarter (Q4) in 2015 is 20%. The actual time is 5 hours. As the time on mobile increases, the time spent in browsers on mobile devices is decreasing in percentage of the total. Actual minutes remained flat 9% (23 of 251 minutes) to 8% (24 of 300 minutes). Since 2013 browser use has decreased significantly (20%-8%) due to the app simplification, and consumer’s confidence using mobile devices and app.
What does this mean? If you have spent the time and money on mobile optimizing your website, you have the slight chance of getting the attention of a mobile consumer a very small percentage of the time but are ignoring a much bigger audience.
We have reviewed our user base of a 100,000+ to review their demographics.
Our largest age group is 35 years of age or older. Over 77% of our user base is over the age of 25. These users are most likely to have disposable income and find it important that they support their local community. This is reinforced by the fact that over 40% of our user base is a member of at least one local fundraiser, shopping or perks group.
57% of our user base is women and 43% men.
We use multiple methods to bring users to the app such as notifications, and emails. In the month of March we sent over 1.67 million emails to consumer’s inboxes. It is simply too big to ignore.
Contact us at 855-637-6278 or email us at firstname.lastname@example.org for details how you can get new customers on mobile, access targeted audiences and keep customers coming back more often without breaking the bank
If you lived in a world where your marketing costs decreased when your customer engagement and spending increased, would that not be considered a Utopian one?
New studies are showing that these ads you are paying for are actually not being show OR are being clicked by Bots 20% of the time. Globally this results in approximately $13.2 Billion of fraud.
The net is that not only are your paying too much for your clicks, you are paying when they are not shown to, and not clicked by humans.
The dealsnapt model focuses on consumers within 10 miles of your business (or PIN). Your ads are not sent to the ad networks where this fraud is taking place. Consumers (humans) that are nearby are seeing your ads, clicking them, and coming into your store.
With dealsnapt you are protected even if bot fraud could happen because your spend is capped.
Find out how, contact email@example.com
This month we highlight a Pizza Restaurant that changed their in-store management 6 weeks ago. The new management has simply implemented the steps above. You can see from the graphic that the number of impressions (views) has remained relatively constant. This is because the campaigns have not changed - same offers, game etc.
What is important to the business owner is that their costs per action for the marketing solution continue to decrease as revenue increases. This is the biggest advantage of an UNLIMITED model!
Even prior to the management change the platform was 14 times less expensive than print (CPM) and 6 times less expensive than digital models (CPC). Performance dramatically increased as costs remained constant. The great news is that this will only continue.
Don’t be fooled by per-click and per-impression models.
Take control of your marketing expense you marketing expense. Contact us at firstname.lastname@example.org to get started or for staff training materials.
We take a much different approach with the dealsnapt platform. We charge a flat monthly fee for UNLIMITED impressions and clicks. This means that you are always visible, 24/7. In the chart below we show the results of 4 small businesses over a 30 day period. You will notice the following,
You receive massive exposure at a fraction of the cost of CPC-based digital platforms and print. The Diner had 230,000 impressions (seen) and 571 clicks (acted on) for 16 cents a click. Even at $2.14 CPC (the low end) this business would have paid over $1000 for that same exposure on search and social media platforms.
Imagine if your business could have thousands of dollars of exposure value for less than $100. When that exposure increases, you never pay more.
More importantly, the exposure and return on investment continues to increase over time because the monthly cost is fixed. The top line of the graphic shows the number of months that the business has been using the dealsnapt platform to market their business, from 6 months (Pizza Place) to 20 months (Bingo Hall). Reading from right to left,
We will put our money where our mouth is. Contact us at 855-637-6278 or email us at email@example.com for details how you can get new customers, access targeted audiences and keep customers coming back more often without breaking the bank.
Many business owners we speak with separate their costs to run some of their advertising campaigns from discount their product. But when you think about it, a discount is simply a cost of bringing a customer into your business, just like an ad.
If you ran an ad for $300 that resulted in 20 customers, your cost per customer is $15. This is effectively a discount of $15 off what they spend at your restaurant but with one exception. The ad company is seeing the benefit, not the end customer.
If the customer were to receive the benefit, the resulting goodwill has a better chance of translating into repeat business, and sharing. Have you ever had a consumer come into your business and say ‘Great ad in <place publication name here>. I would take that over a discount any day of the week”?
Is the ad cost, the same as a discount? Yes, of course. A cost is a cost. As an example, assume that an advertisement costs $300 per month, and that the ad does not include a discount. Although there is no guarantee of the ad bringing in customer, assume that you expect 20 customers from the ad. Your cost per customer is $300/20 = $15. If your average customer spends $25, then you make $10 per customer or $200 total.
If we told you that you could get the same 20 customers for $100, would you offer them a $10 off coupon? The answer should be ‘Heck, yes’ because your costs and margins are exactly the same as the ad. Assuming the same spend less the $10 discount, your cost per customer is $5+$10=$15. You make the same $200, but there is one big difference. Ten dollars of the cost directly resulted in a perceived benefit to the customer because they saved 40%. In addition, these customers are more likely to return and share with their friends
If the printed ad included a discount, then you are even worse off because you need to include the discount plus the number of redemptions to your ad cost. The following graphic explains the examples in more detail.
The left hand column of both Print and Digital/Mobile represent an ad with no posted discount. The right column assumes a $10 coupon.
Digital/Mobile platforms will always deliver a higher return-on-investment than non-Digital platforms if redemption expectations are equal. If the business applies some or all of the savings as a discount to consumers (Green cells), ROI remains the same as Print but the benefits to customers will result in repeat visits. Profit will remain unchanged, worst case.
See the difference dealsnapt can make in your marketing, text DSDEMO to 63975
When paying for marketing, you need to ensure that you clearly understand how you are being billed and what you are actually being charged for. Digital marketing platforms often use creative language when selling to businesses. The intent of this article is to help you understand what you are paying for, using an example of potentially misleading wording.
One provider indicates that they will ‘promote you to 10,000 people in your area looking for a business like yours’. Some people believe that this represents a ‘click’, but in digital marketing terms this is clearly an ‘impression’. This means your ad is potentially seen by a consumer, on a computer or mobile screen, and is similar to how traditional broadcast advertising works. A radio or television ad would use the same language. It is a potential view. There is no engagement component (a click). Engagement language would be more, then specific, such as ‘bring 10,000 people to your business’.
What is more significant is the cost being charged for these ‘promotions’ (impressions) for digital advertising – $100 – $200 CPM (cost per 1000 impressions). Comparing to other digital (D) and non-digital (ND) methods,
In the above example, the example provider is 50+ times more expensive than the same measure on most other digital mediums. In addition, it is over 2 times more expensive than the non-digital, traditional marketing methods!! When exposed, the question is evident – ‘Why would anyone want to pay 2-50x more than other proven methods?’
Side note – SMS Messaging (texting) programs are by far the most expensive digital method of advertising by a factor of 10 over search and mobile platforms.
Are all impressions created equal?The short answer is ‘no’. The long answer is that the different methods use different approaches based on their ability to track results. Using the methods above,
Please read our Blog posts from earlier this year for a detailed explanations of digital marketing costs:
Brand Awareness – see ‘snapFactor – Brand Awareness’ from 2/17/2015
Consumer Engagement – see ‘snapFactor – Consumer Engagement’ from 2/21/2015.
We have advocated since the launch of our first platform in January 2012 that the level of success of a business with any new marketing program, including ours, is dependent on empowerment and information at the Sales Associate level.
Sales Associates are the closest part of your business to the end-customer. The difference between a delightful experience and a ‘in-and-done’ visit lies with them. Ensure that they embrace your digital marketing platform, understand it, and can convey to your customers with a smile.
Until today there has been no way for Groups to connect businesses, members and the community together.
In many cases, members may not be aware of new and exciting businesses that are nearby and may be offering a promotion. The location-based features of dealsnapt provide a dynamic directory that will highlight businesses that are running exclusive deals, events and promotions for group members.
Local businesses will benefit from the program by providing better discounts to the group than they would offer to the general public. This exclusive discount will drive consumption, but will not put the business at risk. The better discount can be limited by membership, location, time, and quantity. Businesses also accumulate a loyal following that they can can continue to engage.
dealsnapt offers the following advantages to business owners,
Businesses can follow Snaptown® to get tips and news about engaging with your community.