This month we highlight a Pizza Restaurant that changed their in-store management 6 weeks ago. The new management has simply implemented the steps above. You can see from the graphic that the number of impressions (views) has remained relatively constant. This is because the campaigns have not changed - same offers, game etc.
What is important to the business owner is that their costs per action for the marketing solution continue to decrease as revenue increases. This is the biggest advantage of an UNLIMITED model!
Even prior to the management change the platform was 14 times less expensive than print (CPM) and 6 times less expensive than digital models (CPC). Performance dramatically increased as costs remained constant. The great news is that this will only continue.
Don’t be fooled by per-click and per-impression models.
Take control of your marketing expense you marketing expense. Contact us at firstname.lastname@example.org to get started or for staff training materials.
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