We have advocated since the launch of our first platform in January 2012 that the level of success of a business with any new marketing program, including ours, is dependent on empowerment and information at the Sales Associate level.
Sales Associates are the closest part of your business to the end-customer. The difference between a delightful experience and a ‘in-and-done’ visit lies with them. Ensure that they embrace your digital marketing platform, understand it, and can convey to your customers with a smile.
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