Time Spent on Mobile Exceeds 5 Hours per Day in the US
Time spent on on mobile devices is increasing significantly year over year to over 20% of the hours in a day. The difference sine the same quarter (Q4) in 2015 is 20%. The actual time is 5 hours. As the time on mobile increases, the time spent in browsers on mobile devices is decreasing in percentage of the total. Actual minutes remained flat 9% (23 of 251 minutes) to 8% (24 of 300 minutes). Since 2013 browser use has decreased significantly (20%-8%) due to the app simplification, and consumer’s confidence using mobile devices and app.
What does this mean? If you have spent the time and money on mobile optimizing your website, you have the slight chance of getting the attention of a mobile consumer a very small percentage of the time but are ignoring a much bigger audience.
We have reviewed our user base of a 100,000+ to review their demographics.
Our largest age group is 35 years of age or older. Over 77% of our user base is over the age of 25. These users are most likely to have disposable income and find it important that they support their local community. This is reinforced by the fact that over 40% of our user base is a member of at least one local fundraiser, shopping or perks group.
57% of our user base is women and 43% men.
We use multiple methods to bring users to the app such as notifications, and emails. In the month of March we sent over 1.67 million emails to consumer’s inboxes. It is simply too big to ignore.
Contact us at 855-637-6278 or email us at email@example.com for details how you can get new customers on mobile, access targeted audiences and keep customers coming back more often without breaking the bank
If you lived in a world where your marketing costs decreased when your customer engagement and spending increased, would that not be considered a Utopian one?
New studies are showing that these ads you are paying for are actually not being show OR are being clicked by Bots 20% of the time. Globally this results in approximately $13.2 Billion of fraud.
The net is that not only are your paying too much for your clicks, you are paying when they are not shown to, and not clicked by humans.
The dealsnapt model focuses on consumers within 10 miles of your business (or PIN). Your ads are not sent to the ad networks where this fraud is taking place. Consumers (humans) that are nearby are seeing your ads, clicking them, and coming into your store.
With dealsnapt you are protected even if bot fraud could happen because your spend is capped.
Find out how, contact firstname.lastname@example.org
This month we highlight a Pizza Restaurant that changed their in-store management 6 weeks ago. The new management has simply implemented the steps above. You can see from the graphic that the number of impressions (views) has remained relatively constant. This is because the campaigns have not changed - same offers, game etc.
What is important to the business owner is that their costs per action for the marketing solution continue to decrease as revenue increases. This is the biggest advantage of an UNLIMITED model!
Even prior to the management change the platform was 14 times less expensive than print (CPM) and 6 times less expensive than digital models (CPC). Performance dramatically increased as costs remained constant. The great news is that this will only continue.
Don’t be fooled by per-click and per-impression models.
Take control of your marketing expense you marketing expense. Contact us at email@example.com to get started or for staff training materials.
Businesses can follow Snaptown® to get tips and news about engaging with your community.